Do Gen Z, and Millennials, Prefer Mobile Streaming?

By: The BitMar Team.

The way in which people consume media has drastically changed, over the past few years. With the rise of smartphones, and mobile devices, streaming content on-the-go has become the new norm. Gen Z, and Millennials – in particular – have shown a preference for mobile streaming, over traditional Television. In this article, we will explore why this shift in preference has occurred, and what it means for the future of media consumption.

The concept of a "mobile-first" World has been discussed, and advocated for, by many experts and organizations in the Technology, and Digital Marketing industries, for several years. It is difficult to attribute the idea to a single individual, or source. However, one of the earliest, and most influential, advocates of the "mobile-first" approach, was: Luke Wroblewski—a digital product designer, and entrepreneur. Wroblewski wrote a blog post, in 2011, titled: "Mobile First," in which he argued that designing for mobile devices should be the primary consideration, when creating digital products; rather than treating mobile as an afterthought to desktop design. This concept became a key principle of responsive Web design—which has become the standard for designing websites that adapt to different screen sizes. Since then, the idea of a "mobile-first" World has gained increasing acceptance. This has been reinforced, by the rapid growth of mobile usage, worldwide.

Convenience, and Accessibility:

One of the main reasons why Gen Z, and Millennials, prefer mobile streaming, is: the convenience it offers. With mobile streaming services, users can access their favorite shows, and movies, at anytime; anywhere. They no longer have to be tied to their homes, to watch their favorite TV shows; nor have to wait for their favorite program/s to air, on Cable, and/or Satellite TV.

Additionally, mobile streaming services have made it possible for users to watch content, on their terms. They can pause, rewind, and/or fast-forward content; making it easier for them to fit their media consumption into their busy schedules.


Another factor that has contributed to the preference for mobile streaming, is: the huge availability of personalized content-recommendations. Most streaming services use algorithms that analyze a user's viewing history, and preferences, to suggest content that they may enjoy. This personalization feature has made it easier for users to discover new content, and has contributed to a more enjoyable viewing experience.


Mobile streaming services are often more affordable than traditional Cable, or Satellite TV. With mobile streaming, users can access a wide range of content, for a fraction of the cost of a Cable, or Satellite, TV subscription. This affordability has made it easier for young people – who are often on a tight budget – to access their favorite shows, and movies.

What Does the Future Hold?

It is clear that mobile streaming has become a popular choice, for Gen Z, and Millennials. It is likely that traditional Television will continue to decline, as more people turn to mobile streaming. Streaming services are already disrupting the media industry; and it is possible that they will become the dominant form of media consumption, in the future.

Even failed streaming services – like: Quibi; which offered short-form content, specifically designed for mobile devices – show the sector's willingness to try new things. As the technology behind mobile streaming continues to improve, we can expect to see even more innovative services that cater to the needs of mobile users. Some services will make it, others will not. Regardless of who makes it to the top, the fact remains: Gen Z, and Millennials, prefer mobile streaming, over traditional Television. According to a report, by: Deloitte, 68% of Gen Z, and 60% of Millennials, prefer to stream content on their mobile devices. This preference can be attributed to several factors – such, as: the convenience of being able to watch content on-the-go, the availability of personalized content recommendations, and the affordability of most streaming services – compared to traditional Cable, or Satellite TV.

Currently, next-generation streaming platforms – like: BitMar – may provide you the most affordable form of on-demand streaming entertainment. BitMar provides all-in-one streaming service, for life, for a one-time payment, of: $99.99 USD. It can connect you to millions of on-demand movies, TV shows, channels, videos, and songs (from many different sources on the Web), on the screens that you already own. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, Max/HBO Max, Amazon Prime Video, Apple TV+, Peacock, and Hulu – combined – and more songs, than: Pandora, Spotify, Amazon Prime Music, and Apple Music—combined. You may learn more, at: