How Has Streaming Influenced the TV Industry?

By: The BitMar Team

Streaming has profoundly impacted the Television industry, disrupting traditional broadcasting models, and transforming the way in which audiences consume Television content. In only a few short years, streaming services have revolutionized the industry. Streaming services have challenged Cable TV providers, Satellite TV operators, and broadcast networks, while creating a new era of on-demand viewing.

According to a report, from: Deloitte, the number of U.S. households subscribing to – at least one – streaming service, has surpassed the number of households subscribing to traditional pay-TV services. In 2020, 69% of U.S. households reported having a streaming subscription—compared to 65% with a pay-TV subscription. This shift, in consumer behavior, has forced the Television industry to adapt. This has forced many traditional networks to launch proprietary streaming services, to stay competitive.

Streaming services have also given rise to new forms of consuming content; such, as: binge-watching—which has become a cultural phenomenon. Binge-watching refers to the practice of watching multiple episodes, of a Television series, in a single sitting, or over a short period of time. This trend has influenced the way in which shows are now produced; with many streaming services releasing entire seasons, at once, to encourage binge-watching, and keeping viewers engaged.

The rise of streaming has also had an impact on the way Television content is produced, and distributed. Streaming services have greater flexibility – in terms of content, and scheduling – allowing for more experimentation, and risk-taking. We can see this in terms of the types of shows that are now produced. Streaming services have also created new opportunities, for international distribution; with many shows now reaching global audiences, in a way that was not previously possible.

While streaming has undoubtedly brought many benefits, to the Television industry, it has also created new challenges. One of the biggest challenges, is: the sheer volume of content available—which can make it difficult for shows to stand out, and for viewers to navigate. This has led to concerns about the quality of content, and about the impact that it has had on traditional networks and local stations.

In conclusion, streaming has had a significant impact on the television industry; by disrupting traditional models, and creating new opportunities for content creators, and viewers. While streaming has created new challenges, for the industry, it has also opened up new possibilities, and created a more diverse and dynamic landscape for Television content. (Source: Deloitte Digital Democracy Survey, 15th edition, 2020.)

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