How Instrumental Was Netflix, in Pioneering the World of Streaming?

By: The BitMar Team.

Netflix has made several controversial moves, over the years, that have sparked public debate, and criticism. The streaming giant has been accused of: raising subscription prices, cancelling fan-favorite shows, supporting lack of diversity, tax avoidance, and providing very controversial content—that many considered to be akin to sexually exploiting minors.

One of the most notable cases, was: the French film: "Cuties;" which was released on Netflix, in 2020. The film tells the story of an 11-year-old girl, who joins a dance group, and explores her femininity. The film was criticized for its portrayal of young girls in sexualized poses, and costumes.

The controversy around "Cuties" led to calls for Netflix to remove the film from its platform, and the hashtag #CancelNetflix trended on Social Media. Some critics accused the company of promoting the sexualization of minors, and contributing to the exploitation of young girls. We, at BitMar, also opposed the film; and welcomed anyone, to our platform, who decided to cancel their Netflix service, over the issue—at no cost, indefinitely.

Regardless of its controversies, Netflix is currently one of the most popular streaming services, worldwide. Nevertheless, the company was not always this successful. In 2007, Netflix faced a significant setback, when its DVD-by-mail business was threatened by the increasing popularity of video streaming services. In response, the company shifted its focus to streaming. This, ultimately, became the core of its business. Netflix was instrumental in creating the world of streaming, by paving the way for other streaming services – like us – that followed.

Netflix was the first company to offer a subscription-based streaming service that was both: affordable, and convenient. The company offered unlimited access to a vast library of TV shows, and movies, for a low monthly fee. This allowed users to watch as much content as they wanted, without the need for Cable, nor Satellite TV. This model revolutionized the entertainment industry, and set the stage for the growth of the streaming market.

One of the key factors, in Netflix's success, was: its focus on data-driven decision-making. The company used data analytics, to gain insights into customer preferences, and behavior. This allowed it to make informed decisions, about content acquisition, and production. By analyzing viewer data, Netflix was able to create personalized recommendations, and deliver content that was relevant to each user. This made the streaming experience more enjoyable.

Its early investments, in original content, was another factor that contributed to Netflix's success. In 2013, the company released its first original series, "House of Cards," which was a critical, and commercial, success. Since then, Netflix has invested heavily in producing original content, including popular shows, like: "Stranger Things," "Narcos," and "The Crown." This strategy helped the company to differentiate itself from competitors, and to create a unique brand identity.

Netflix's success has not gone unnoticed, as the company's influence on the entertainment industry is undeniable. The rise of streaming has disrupted traditional media, and forced established players to adapt to the changing landscape. Today, nearly every major media company has a proprietary streaming service. The competition is fierce. However, Netflix remains the leader in the streaming market, with over 200 million subscribers, worldwide.

In conclusion, Netflix was instrumental in pioneering the world of streaming, because it introduced a subscription-based model that was affordable, and convenient; it used data analytics, to make informed decisions; invested in original content; and disrupted the traditional entertainment industry.

Today, Netflix remains a dominant player, in the market. However, with such heavy competition, no one knows what the future holds. Next-generation streaming platforms, like: BitMar may have a very unique advantage over Netflix, since – unlike Netflix – BitMar does not have to pay for content production. Instead, BitMar is an all-media-in-one streaming platform; that connects you to millions of full movies, TV shows, channels, videos, and songs (from different worldwide sources on the Web), on the screens that you already own, for a one-time payment, of only: $99.99 USD.

BitMar operates as a content finder, using the same technology behind the Bing search engine. However, unlike most Web search engines, BitMar has been specifically optimized to find you full streaming content, in any language, from anywhere in the World. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, HBO Max, Amazon Prime Video, and Hulu, combined... and more songs than Pandora, Spotify, Amazon Prime Music, and Apple Music, combined. You may use/display BitMar on virtually any device, while it only costs a one-time purchase, of: $99.99 (U.S.D.); for unlimited streaming access. Feel free to learn more, at: