By: The BitMar Team.
Live streaming has become an increasingly popular way for individuals, and businesses, to connect with their audience, and build a following. With the rise of social media platforms – like: Twitch, YouTube Live, Facebook Live, and Instagram Live – live streaming has become more accessible, and more powerful, than ever. In this article, we will discuss how to effectively use live streaming, to engage your audience, and create a loyal fanbase.
According to a report, by Livestream, 80% of audiences would rather watch a live video, from a brand, than read a blog post. Ouch! This happens, because live streaming is more engaging, and creates a sense of FOMO (Fear of Missing Out), for viewers. Businesses, and individuals, can tap into this engagement; by using live streaming, while creating a deeper connection with their audience.
When it comes to live streaming, there are several platforms available. Twitch is the most popular platform for live streaming video games... while YouTube Live is a popular platform for live streaming events, music, and educational content. Facebook Live, and Instagram Live, are popular among businesses, and individuals, for creating live Q-and-A (Questions and Answers) sessions, product launches, and behind-the-scenes glimpses. By understanding the strengths of each platform, you can choose the one that best suits your needs.
Being able to create engaging content is one of the most important aspects of live streaming. According to a study, by Livestream, 67% of viewers – who watched a live stream – purchased a ticket to a similar event, the next time that it occurred. This means: that creating engaging content can not only help you connect with your audience, but it can also drive sales. To create engaging content, consider incorporating interactive elements—like: Q-and-A sessions, giveaways, and guest appearances.
Consistency is key, to creating a loyal fanbase through live streaming. By scheduling regular live streams, and sticking to that schedule, you can create a sense of anticipation for your audience. This can help build a loyal fanbase that will tune in for every live stream. According to a report, by Streamlabs, creators who stream regularly, for – at least – three hours, per week, see a 60% increase in engagement.
Finally, it is important to engage with your audience, during live streams. Responding to comments, answering questions, and acknowledging your viewers, can help to create a sense of community, and connection. By using tools – like: polls, and chat features – you can encourage viewers to participate, and to create a sense of interactivity.
In conclusion, live streaming is a powerful tool for connecting with your audience, and building a loyal fanbase. By understanding the platforms available, creating engaging content, being consistent, and engaging with your audience, you can use live streaming to take your brand – or personal brand – to the next level.
If pre-recorded content is more of your thing... next-generation streaming platforms – like: BitMar – may provide you the most affordable form of on-demand streaming entertainment. BitMar provides all-in-one streaming service, for life, for a one-time payment, of: $99.99 USD. It can connect you to millions of on-demand movies, TV shows, channels, videos, and songs (from many different sources on the Web), on the screens that you already own. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, Max/HBO Max, Amazon Prime Video, Apple TV+, Peacock, and Hulu – combined – and more songs, than: Pandora, Spotify, Amazon Prime Music, and Apple Music—combined. You may learn more, at: BitMar.com.