By: The BitMar Team.
Binge-watching has become an ubiquitous phenomenon, in the age of streaming, as many of us spend hours – upon hours – glued to our screens. While it may seem like a harmless form of entertainment, there is a science behind our obsession with binge-watching.
According to a study, published in the Journal of Health Psychology, binge-watching can trigger similar neural pathways, in the brain, similarly to drugs, and other addictive substances. This happens, because – when we watch TV shows, or movies – our brains release dopamine: a neurotransmitter associated with pleasure, and reward. As we continue watching, our brains crave more dopamine, leading to a cycle of reward-seeking behavior.
What makes it so addictive is not only the neurochemical effects of binge-watching. According to a report, from Deloitte, many people use binge-watching as a form of escapism: a way to disconnect from the stress, and pressures, of everyday life. This is particularly true for young people who are more likely to use TV as a way to cope with stress, and anxiety.
However, the social – and emotional – aspects of binge-watching are also important to consider. According to a study, published in the Journal of Consumer Research, binge-watching can be a way for people to bond with others, over shared interests. This is particularly true for shows that establish a cult following—such, as: Game of Thrones, or Stranger Things. Binge-watching these shows can create a sense of community, and belonging, as people discuss plot twists, and speculate about what will happen next.
Nevertheless, binge-watching can also have negative consequences. According to a study, published in the Journal of Clinical Sleep Medicine, binge-watching can disrupt sleep patterns, and lead to poor sleep quality. This happens, because the blue light emitted by screens can suppress the production of melatonin: a hormone that helps to regulate sleep. Additionally, binge-watching can lead to a sedentary lifestyle—which is associated with a range of health problems, including: obesity, and heart disease.
With the aforementioned in mind... what can we do to manage our binge-watching habits? According to an article, in the Harvard Business Review, setting boundaries around screen time is key. This could include: limiting binge-watching to certain times of the day, and/or setting a maximum number of episodes to watch in one sitting. It is also important to engage in other forms of self-care—such, as: exercise, socializing, and pursuing hobbies and interests outside of TV.
In conclusion, while binge-watching can be a fun, and enjoyable, form of entertainment, it is important to be aware of the potential risks, and consequences. By understanding the science, and psychology, behind binge-watching, we can make more informed choices about our screen time, and develop healthier habits.
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