Half of All Paid Streaming is Now Done on Smart TVs

By: The BitMar Team

According to new research, from Aluma Insights, half of all TV streaming time is spent watching apps, on smart TVs—a significant increase, from 31%, in 2015. This is 2.5 times more than the contribution of streaming media players—which has dropped: from 27%, in 2015, to 21%, at present.

The research, conducted in December, 2022, surveyed 1,947 U.S. adult broadband users responsible for purchasing media services for their household, who also watch SVoD services on their TV.

In the past, consumers used various 'bridge' devices to connect their home televisions to high-speed Internet services. These included: digital media adapters, gaming consoles, and Blu-ray players. However, TV companies have since incorporated smart functionality into their mainstream televisions, resulting in a surge in smart TV sales. As a result, 64% of broadband households now have a smart TV in their living room, with almost all of them connected directly to the Internet.

Age plays a role in how SVoD users partition their TV streaming. Smart TVs account for 53% of TV streaming among adults aged 45+, but only 39% among 18-24-year-olds. Game consoles contribute the most to TV streaming among 18-34-year-olds (15%), and the least among those aged 65+ (1%). Pay-TV set-top boxes' contribution is greatest among SVoD users aged 65+ (15%), and the least among 18-35-year-olds (3%). Meanwhile, PC and mobile TV connections account for 17% of TV streaming among 18-24-year-olds, and the least among those aged 45+ (6%). Even big streaming platforms are adapting to the shift, as Roku TV is now producing their line of smart TVs, to appeal to consumers.

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