By: The BitMar Team.
The streaming industry has seen a massive surge in popularity, in recent years, as more consumers turn to online streaming services for their entertainment needs. Streaming has become more important than ever. As we look toward the future, here are five predictions, for the next five years, of the streaming landscape:
The Rise of Augmented Reality (A.R.), and Virtual Reality (V.R.):
As technology continues to advance, we can expect to see an increase in the use of A.R., and V.R., in the streaming industry. Streaming companies have already experimented with V.R. experiences; and it is very likely that we will continue this trend. According to a report, by A.R. Insider, the A.R. and V.R. market is expected to grow, to: $209 billion, by 2022.
The Expansion of Original Content:
Streaming services have already made a name for themselves, with original content. We can expect to see even more investment in this area, in the coming years. In fact, according to another report, by Digital TV Research, spending on original content, by streaming services, is set to reach $41 billion, by 2025. With more companies entering the streaming market, competition for exclusive content will only become more intense.
The Convergence of Streaming Services:
As the number of streaming services continues growing, we may see a trend toward consolidation, in the industry. Some analysts predict that smaller services will either merge, or be acquired by larger players. This could lead to a few dominant players in the market—much like the current landscape of Cable Television.
The Rise of Global Streaming:
While streaming services have been popular, in the United States, for years, we can expect to see significant growth in the global streaming market, in the coming years. According to another report, by Grand View Research, the global video streaming market is expected to reach $184.3 billion, by 2027. With the increasing availability of high-speed Internet, in developing countries, more people around the World will have access to streaming services.
The Impact of Artificial Intelligence (A.I.):
Artificial Intelligence is already being used in the streaming industry; to analyze user data, and provide personalized recommendations. However, we can expect to see even more applications of A.I., in the future. For example: A.I. could be used to create more efficient content distribution systems, and/or to optimize video encoding, for better streaming quality.
In conclusion, the future of streaming looks bright—with continued growth, and innovation on the horizon. A.R. and V.R., original content, consolidation, global expansion, and the increasing impact of A.I., are just a few of the trends that we can expect to see in the next five years. As consumers continue embracing streaming, we can expect the industry to evolve, and adapt, to meet their changing needs.
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