The Future of Streaming: How A.R./V.R. Will Change How We Watch TV

By: The BitMar Team.

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Streaming has revolutionized the way in which we consume entertainment; providing us with on-demand access to a vast array of movies, and TV shows. However, the future of streaming holds many more exciting possibilities. Emerging technologies – such, as: Augmented Reality (A.R.), and Virtual Reality (V.R.) – are set to transform how we watch TV; offering immersive experiences that blur the lines between the virtual and real world.

Enhanced Viewing Experiences:

With the advent of A.R., and V.R., viewers can expect a whole new level of immersion—when it comes to watching TV shows. Imagine being able to step into your favorite series, walk alongside the characters, and explore their world; as if you were a part of it. According to a report, by Deloitte, A.R./V.R. technologies are predicted to generate over $1.8 billion, in the media and entertainment industry, by 2022; highlighting the growing interest, and investment, in these transformative technologies.

Interactive Storytelling:

A.R., and V.R., also open up possibilities for interactive storytelling, wherein viewers become active participants in the narrative. This can be achieved through personalized decision-making; allowing users to shape the storyline, and to influence character outcomes. The potential for interactive storytelling, in streaming platforms, is vast. It has the potential to redefine the traditional passive-viewing experience. The Interactive Advertising Bureau (I.A.B.) predicts: that immersive media experiences – including: A.R., and V.R. – will become increasingly integrated into streaming platforms; creating new opportunities for engagement, and interactivity.

Virtual Watch Parties:

Streaming services have already introduced the concept of watch parties; allowing friends, and family, to simultaneously watch shows, while sharing their reactions. Watch parties could become much more immersive – through A.R., and V.R. – as participants can virtually-gather; in a shared, virtual space. They can interact with one another, in real-time; while watching the show, together; and seeing everyone's avatars. This social aspect of streaming is likely to expand, as A.R./V.R. technologies advance further. A study, by Grand View Research, indicates: that the global V.R. market is expected to reach a value, of: $92.31 billion, by 2027; emphasizing the growing interest, and potential, of this technology.

Personalized Viewing Environments:

The ability to create personalized viewing environments, that are tailored to individual preferences, is one of the most exciting aspects of A.R./V.R. technology. Users can watch their favorite TV shows, in virtual theaters, while relaxing on a virtual beach, or in outer space. This customization adds a new layer of immersion, and escapism, to the streaming experience. A research article, published in the Journal of Broadcasting and Electronic Media, explores the potential of V.R. in enhancing user experiences; and suggests that personalized virtual environments have a significant impact on user engagement, and enjoyment.


The future of streaming holds great promise; as A.R./V.R. technologies are poised to revolutionize the way in which we watch TV. Enhanced viewing experiences, interactive storytelling, virtual watch parties, and personalized viewing environments, are a mere glimpse of the possibilities that lie ahead. As these technologies continue to evolve, streaming platforms – and content creators – are expected to embrace A.R., and V.R.; in order to provide viewers with unforgettable, and immersive, entertainment experiences. The future of streaming is here; and it is set to change the way in which we engage with our favorite TV shows.

Currently, next-generation streaming platforms – like: BitMar – may provide you the most affordable form of on-demand streaming entertainment. BitMar provides all-in-one streaming service, for life, for a one-time payment, of: $99.99 USD. It can connect you to millions of on-demand movies, TV shows, channels, videos, and songs (from many different sources on the Web), on the screens that you already own. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, Max/HBO Max, Amazon Prime Video, Apple TV+, Peacock, and Hulu – combined – and more songs, than: Pandora, Spotify, Amazon Prime Music, and Apple Music—combined. You may learn more, at: