Hollywood Goes Free: Will Studios Launch Proprietary AVOD Platforms?

By: The BitMar Team.

Image Source: Bing Image Creator.

The rise of ad-supported streaming services (AVOD) has redefined how viewers access content. Free, ad-supported, tiers are gaining popularity; offering a vast library of movies, and TV shows, without a subscription fee. Could this trend lead to a major shift, in the streaming landscape? Will major studios explore launching proprietary AVOD platforms? ...potentially; offering exclusive content, and disrupting the existing streaming service model?

The Power of Free: The AVOD Boom

A 2023 report – by: eMarketer – projects, that: the global AVOD audience will reach two billion viewers, by: 2025. This explosive growth suggests a growing comfort with advertisement-supported content, in exchange for free access. Studios may see AVOD platforms as a way to monetize their content libraries; while reaching new audiences, who may be hesitant to commit to multiple paid subscriptions.

Exclusive Content: A Differentiator, in a Crowded Market

The current streaming landscape is saturated, with various subscription services—each, offering a specific library of content. Studios – launching their AVOD platforms – could differentiate themselves, by: offering exclusive content—movies, and TV shows, not available elsewhere. This exclusive content could include: back-catalogue titles, original productions, and/or early access to theatrical releases.

Disruption, and Collaboration: A Reshaped Streaming Ecosystem

The potential entry of major studios, into the AVOD market, could disrupt the existing streaming service landscape. Subscription services may need to re-evaluate their content offerings, and pricing models; in order to compete with free, ad-supported, platforms boasting exclusive content. Alternatively; studios, and existing streaming services, may explore collaboration opportunities – with studios licensing their content, to AVOD platforms – for a wider reach, while maintaining control over distribution.

The Future of Streaming: A Multi-Faceted Marketplace

The future of streaming may involve a more-varied marketplace. Free, ad-supported, tiers could coexist, alongside traditional subscription services—each, catering to different viewer preferences. Studios launching proprietary AVOD platforms, with exclusive content, could further-reshape the streaming landscape. Ultimately; viewers may benefit from a wider range of options with greater control over how they access, and pay for, the content that they so much enjoy.

Is pricing something that you value? If so... next-generation streaming platforms – like: BitMar – may provide you the most affordable form of on-demand streaming entertainment. BitMar provides all-in-one streaming service, for life, for a one-time payment, of: $99.99 USD. It can connect you to millions of on-demand movies, TV shows, channels, videos, and songs (from many different sources on the Web), on the screens that you already own. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, Max/HBO Max, Amazon Prime Video, Apple TV+, Peacock, and Hulu – combined – and more songs, than: Pandora, Spotify, Amazon Prime Music, and Apple Music—combined. You may learn more, at: BitMar.com.