By: The BitMar Team.
Many consumers transition to streaming seeking convenience and variety. However, the modern streaming landscape presents a significant challenge: finding content. What was once a simple search has become a complicated task, leaving many viewers frustrated. This difficulty arises not from a lack of options, but from an overwhelming abundance and fragmentation of platforms.
The time spent searching for a program illustrates this problem. A survey highlighted in a report by Business Wire found that American subscribers spend, on average, 110 hours annually just deciding what to watch. This equates to nearly five full days of scrolling. The same study noted that 41 percent of respondents attribute this to bloated content libraries, while 26 percent feel overwhelmed by the sheer volume of programming available.
This sense of being overwhelmed is a common sentiment. Research from Gracenote, as detailed by Advanced Television, indicates that 45 percent of all consumers find the modern streaming experience "overwhelming." The average time consumers in the United States spend searching for content has increased to 12 minutes per session. When a search proves unsuccessful, 19 percent of viewers will simply abandon their viewing effort altogether.
The core issue is content fragmentation. As media companies launch their own platforms, exclusive titles scatter across varied services. A single unified catalog does not exist. A 2024 media industry analysis from Accenture found that 55.9 percent of global consumers expressed frustration with needing multiple subscriptions to access all the content they desire. This fragmentation forces users to navigate a maze of different applications, each with a unique interface.
The vastness of these content libraries contributes to the difficulty. Nielsen data reported in a 2024 analysis indicated that streaming services hosted more than 1.1 million unique video titles. This massive collection makes effective content discovery crucial, yet many platforms fail to deliver. The Accenture report also noted that 52.2 percent of consumers felt that the content recommended to them did not match their interests.
Ultimately, the search for simplicity continues. The same Gracenote research found that 66 percent of viewers desire a single, unified guide that could present content information from all their services in one place. Until such solutions become standard, viewers may continue to spend more time searching than watching.
Next-generation streaming platforms – like: BitMar – may provide you the most affordable form of on-demand streaming entertainment. BitMar provides all-in-one streaming service, for life, for a one-time payment. It can connect you to millions of on-demand movies, TV shows, channels, videos, and songs (from many different sources on the Web), on the screens that you already own. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, Max/HBO Max, Amazon Prime Video, Apple TV+, Peacock, and Hulu – combined – and more songs, than: Pandora, Spotify, Amazon Prime Music, and Apple Music—combined. You may learn more, at: BitMar.com/.