By: The BitMar Team.
Image Source: Gemini.
Many people enjoy the convenience and variety of streaming services. However, as the number of platforms and subscription fees increase, many consumers are seeking ways to manage their entertainment expenses. The feeling of being overwhelmed by numerous subscriptions, a phenomenon known as “subscription fatigue,” is becoming more common. A 2024 study by Simon-Kucher & Partners found that 42% of subscribers feel they have too many streaming subscriptions. This sentiment is echoed by a Deloitte survey, which revealed that 47% of consumers believe they pay too much for streaming services.
One effective strategy to control streaming expenditures is to rotate subscriptions. Instead of maintaining multiple subscriptions continuously, you may subscribe to a service to watch a specific show or movie and then cancel it upon completion. This practice of “churn and return” is gaining popularity. Research from Deloitte shows that 39% of consumers canceled at least one paid streaming video-on-demand (SVOD) service in the last six months. This approach allows you to access the content you desire without the long-term financial commitment.
Another significant trend in the streaming industry is the expansion of ad-supported tiers. These more affordable plans provide access to the same content libraries as their premium counterparts but include commercial interruptions. The acceptance of these plans is growing rapidly. According to a report from the research firm Antenna, ad-supported plans accounted for 71% of new streaming subscriptions in the United States between the first quarter of 2023 and the first quarter of 2025. For consumers who do not mind advertisements, these tiers present a viable way to reduce monthly costs.
The sharing of passwords, once a widespread practice, is now subject to stricter enforcement by many streaming companies. While a 2025 Pew Research Center survey found that 26% of streaming users utilize a password from outside their household, services are increasingly implementing measures to limit this. As these crackdowns become more common, consumers will need to evaluate which services provide the most value for their cost. A LendingTree survey found that 72% of subscribers think they pay too much for streaming services, highlighting the importance of making informed decisions about which subscriptions to maintain.
Ultimately, managing streaming costs requires a proactive approach. By strategically rotating subscriptions and considering ad-supported options, you can enjoy a vast array of entertainment without straining your budget. The key is to remain mindful of your viewing habits and to make conscious choices about which services you truly need. As the streaming landscape continues to evolve, these strategies will become increasingly valuable for savvy consumers.
Next-generation streaming platforms – like: BitMar – may provide you the most affordable form of on-demand streaming entertainment. BitMar provides all-in-one streaming service, for life, for a one-time payment. It can connect you to millions of on-demand movies, TV shows, channels, videos, and songs (from many different sources on the Web), on the screens that you already own. In fact, BitMar provides access to more movies, and TV shows, than: Cable, Satellite, Netflix, Disney Plus, Max/HBO Max, Amazon Prime Video, Apple TV+, Peacock, and Hulu – combined – and more songs, than: Pandora, Spotify, Amazon Prime Music, and Apple Music—combined. You may learn more, at: BitMar.com/.